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Today, businesses have the opportunity to increase profits and, at the same time, make improvements in underserved communities by selling to their residents, hiring them, and purchasing from them.

While previous books have touted business opportunities in underserved markets, none have outlined the specific strategies necessary to turn this business concept into a detailed business model.

Until now.

“…a highly readable and practical analysis….This book can help readers reach [underserved] markets profitably as well as have the satisfaction of making a difference in underserved communities.”
—Pamela Flaherty, Citigroup